MI.Business Console

for Berlin-Chemie

Update: 21.06.2022

Last week: 23 week 2022 (06.06.2022 - 12.06.2022)

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	140 352	3.2%	5.8%	0.2	27 807 040	1.6%	5.3%	0.2	0.1%
YTD	5 780 918	53.2%	6.1%	1.3	1 143 064 164	82.6%	5.8%	1.6	20.8%
MAT	15 276 946	67.2%	6.8%	2.1	2 807 532 928	98.1%	6.3%	2.2	17.1%
DEXALGIN
WoW	34 555	-3.1%	0.8%	-0.1	14 657 388	-3.2%	2.0%	-0.2	6.2%
YTD	989 625	38.1%	0.8%	0.1	408 012 165	50.4%	2.1%	0.4	16.6%
MAT	2 111 768	9.2%	0.7%	0	837 594 539	17.1%	2.0%	0.1	7.2%
ESPUMISAN (ADULTS)
WoW	92 051	1.4%	63.6%	-1.3	46 814 233	1.0%	70.2%	-1.2	3.5%
YTD	2 521 576	12.3%	63.3%	-10.3	1 269 106 342	27.6%	70.3%	-8.1	30.5%
MAT	5 557 400	12.7%	66.8%	-5.5	2 699 023 471	28.8%	74.0%	-4.1	22.1%
ESPUMISAN BABY
WoW	27 147	-6.6%	48.2%	-2.2	16 965 978	-6.9%	58.6%	-2.1	-2.3%
YTD	743 295	-1.7%	47.7%	-3.4	455 996 617	4.5%	59.0%	-5.9	5.3%
MAT	1 650 500	-6.2%	48.5%	-0.9	991 372 808	3.0%	60.4%	-1	-4.5%
FASTUM
WoW	19 117	5.7%	0.5%	0	9 810 429	5.4%	1.3%	0	6.9%
YTD	572 017	-11.6%	0.7%	-0.1	288 188 960	-3.0%	1.6%	-0.4	5.5%
MAT	1 309 583	-12.8%	0.7%	-0.1	631 238 380	-5.2%	1.7%	-0.3	1.9%
IODOMARIN
WoW	52 604	-15.4%	6.2%	-1.3	10 439 092	-15.9%	9.4%	-1.9	1.7%
YTD	1 331 360	9.0%	7.1%	0.6	251 845 627	10.1%	9.2%	0.1	-0.3%
MAT	3 256 225	18.5%	8.1%	1.8	605 965 546	18.5%	10.9%	2	-7.4%
LIOTON
WoW	27 844	8.2%	2.5%	0	29 247 203	9.4%	4.8%	0.1	9.8%
YTD	697 602	-4.8%	2.8%	-0.2	701 137 524	20.5%	5.1%	-0.2	0.2%
MAT	1 657 199	-5.9%	3.1%	-0.1	1 521 961 929	12.9%	5.5%	-0.1	-3.1%
MEZYM
WoW	348 317	5.8%	28.0%	-0.2	52 383 535	4.9%	19.4%	-0.4	6.6%
YTD	10 514 556	31.3%	29.9%	4	1 608 160 649	42.2%	21.5%	1.9	13.7%
MAT	23 266 753	27.0%	30.8%	4.1	3 385 540 095	32.5%	22.5%	1.9	10.2%
MIG 400
WoW	170 549	3.4%	4.0%	-0.1	20 235 891	3.7%	2.8%	-0.1	6.2%
YTD	4 323 140	19.7%	3.5%	0.1	506 549 578	22.2%	2.6%	-0.1	16.6%
MAT	10 603 188	21.2%	3.8%	0.4	1 208 501 882	23.3%	2.9%	0.2	7.2%
PROSTAMOL
WoW	26 778	9.4%	19.2%	0.4	37 332 056	8.6%	19.9%	-0.1	7.0%
YTD	889 548	-5.6%	22.2%	-3.3	1 251 866 449	6.9%	23.3%	-4.3	8.3%
MAT	2 087 678	-1.6%	24.5%	-1.6	2 780 631 459	6.9%	25.7%	-2.5	4.8%
RESPERO MYRTOL
WoW	15 120	-4.7%	7.7%	0.1	7 149 580	-4.8%	7.5%	0.3	-5.8%
YTD	678 491	237.5%	9.2%	6.1	315 602 068	224.9%	8.9%	5.4	13.2%
MAT	1 224 282	116.0%	7.9%	3.7	563 322 456	103.1%	7.8%	2.9	15.3%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	5 780 918	53.2%	6.1%	1.3	1 143 064 164	82.6%	5.8%	1.6	20.8%
DEXALGIN	989 625	38.1%	0.8%	0.1	408 012 165	50.4%	2.1%	0.4	16.6%
ESPUMISAN (ADULTS)	2 521 576	12.3%	63.3%	-10.3	1 269 106 342	27.6%	70.3%	-8.1	30.5%
ESPUMISAN BABY	743 295	-1.7%	47.7%	-3.4	455 996 617	4.5%	59.0%	-5.9	5.3%
FASTUM	572 017	-11.6%	0.7%	-0.1	288 188 960	-3.0%	1.6%	-0.4	5.5%
IODOMARIN	1 331 360	9.0%	7.1%	0.6	251 845 627	10.1%	9.2%	0.1	-0.3%
LIOTON	697 602	-4.8%	2.8%	-0.2	701 137 524	20.5%	5.1%	-0.2	0.2%
MEZYM	10 514 556	31.3%	29.9%	4	1 608 160 649	42.2%	21.5%	1.9	13.7%
MIG 400	4 323 140	19.7%	3.5%	0.1	506 549 578	22.2%	2.6%	-0.1	16.6%
PROSTAMOL	889 548	-5.6%	22.2%	-3.3	1 251 866 449	6.9%	23.3%	-4.3	8.3%
RESPERO MYRTOL	678 491	237.5%	9.2%	6.1	315 602 068	224.9%	8.9%	5.4	13.2%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	15 276 946	67.2%	6.8%	2.1	2 807 532 928	98.1%	6.3%	2.2	17.1%
DEXALGIN	2 111 768	9.2%	0.7%	0	837 594 539	17.1%	2.0%	0.1	7.2%
ESPUMISAN (ADULTS)	5 557 400	12.7%	66.8%	-5.5	2 699 023 471	28.8%	74.0%	-4.1	22.1%
ESPUMISAN BABY	1 650 500	-6.2%	48.5%	-0.9	991 372 808	3.0%	60.4%	-1	-4.5%
FASTUM	1 309 583	-12.8%	0.7%	-0.1	631 238 380	-5.2%	1.7%	-0.3	1.9%
IODOMARIN	3 256 225	18.5%	8.1%	1.8	605 965 546	18.5%	10.9%	2	-7.4%
LIOTON	1 657 199	-5.9%	3.1%	-0.1	1 521 961 929	12.9%	5.5%	-0.1	-3.1%
MEZYM	23 266 753	27.0%	30.8%	4.1	3 385 540 095	32.5%	22.5%	1.9	10.2%
MIG 400	10 603 188	21.2%	3.8%	0.4	1 208 501 882	23.3%	2.9%	0.2	7.2%
PROSTAMOL	2 087 678	-1.6%	24.5%	-1.6	2 780 631 459	6.9%	25.7%	-2.5	4.8%
RESPERO MYRTOL	1 224 282	116.0%	7.9%	3.7	563 322 456	103.1%	7.8%	2.9	15.3%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	140 352	3.2%	5.8%	0.2	27 807 040	1.6%	5.3%	0.2	0.1%
DEXALGIN	34 555	-3.1%	0.8%	-0.1	14 657 388	-3.2%	2.0%	-0.2	6.2%
ESPUMISAN (ADULTS)	92 051	1.4%	63.6%	-1.3	46 814 233	1.0%	70.2%	-1.2	3.5%
ESPUMISAN BABY	27 147	-6.6%	48.2%	-2.2	16 965 978	-6.9%	58.6%	-2.1	-2.3%
FASTUM	19 117	5.7%	0.5%	0	9 810 429	5.4%	1.3%	0	6.9%
IODOMARIN	52 604	-15.4%	6.2%	-1.3	10 439 092	-15.9%	9.4%	-1.9	1.7%
LIOTON	27 844	8.2%	2.5%	0	29 247 203	9.4%	4.8%	0.1	9.8%
MEZYM	348 317	5.8%	28.0%	-0.2	52 383 535	4.9%	19.4%	-0.4	6.6%
MIG 400	170 549	3.4%	4.0%	-0.1	20 235 891	3.7%	2.8%	-0.1	6.2%
PROSTAMOL	26 778	9.4%	19.2%	0.4	37 332 056	8.6%	19.9%	-0.1	7.0%
RESPERO MYRTOL	15 120	-4.7%	7.7%	0.1	7 149 580	-4.8%	7.5%	0.3	-5.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

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VALUE & VOLUME DYNAMICS

VOLUME

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VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

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WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

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SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

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MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN (ADULTS)

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

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SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

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MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN BABY

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

---

---

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

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SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

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MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

---

MS VALUE (weekly)

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FASTUM-GEL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

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SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

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MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

LIOTON 1000

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

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SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

---

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MEZYM

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

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SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

---

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

DEXALGIN 25

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

---

SKU #1

## [1] "DEXALGIN 25 TABS TUNIC 25 MG #10"

---

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MIG 400

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

---

SKU #1

## [1] "MIG 400 TABS TUNIC 400 MG #10"

SKU #2

## [1] "MIG 400 TABS TUNIC 400 MG #20"

---

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

PROSTAMOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

---

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

---

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

IODOMARIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

---

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

---

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

RESPERO MYRTOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

---

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

---

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs

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